DuFa traces its origins to the Etzold & Popitz watch and clock factory in Germany. From that starting point, the brand describes its history as spanning almost a century, with timepieces produced in the midst of Germany's architectural and cultural landscape. In its present form, DuFa is a contemporary watch brand whose design draws on Bauhaus traditions.
DuFa describes its watches as German-made timepieces manufactured in tribute to the Bauhaus masters. The brand says its history is tied to German precision engineering and to the legacy of the Bauhaus design school. The Bayer Automatic Swiss was a finalist for Design Watch of the Year at the 2017 Inhorgenta Awards.
The brand's collections have included the Aalto Automatic Power Reserve, Aalto Automatic Regulator, Bayer Automatic Swiss, Breuer Automatic, Flugbahn Automatic, Freitaucher Automatic, Günter Automatic, Gropius Ladies, Gropius Men, Gropius Mondphase, Gropius Quadrat, Tauchen Mecha-Quartz, Van Der Rohe Barcelona Chrono, Van Der Rohe Chrono, Wachsmann Ladies, Wachsmann Men, Bauhaus 100, Element Series, Subtil Limited Edition, Weimar Heinrich Moller, and the DuFa x Kroyer Saetter Lassen collaboration.
No corporate headquarters is publicly listed for the brand. Returns are directed to a warehouse at 15/F, Kowloon Center, 29-39 Ashley Road, Tsim Sha Tsui, Kowloon, Hong Kong. The brand lists retailers across multiple markets, including Germany, Austria, Japan, Korea, China, the United States, France, the United Kingdom, Hong Kong, Canada, Australia, and Portugal.
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