Rothco traces its history to the family business Morris Rothenberg and Son. The company site states that Morris Rothenberg stepped away from the business in 1953 because of declining health, and that his son-in-law Milton Somberg then took over its New York operation. The site also states that in 1956 Milton Somberg assumed control of the New York warehouse under the Morris Rothenberg and Son name.
The site documents that the shortened name ROTHCO was adopted for promotional use in 1974, while Morris Rothenberg and Son remained the formal company name. Rothco also states on its homepage that it has been family owned and operated since 1953.
On its site, Rothco offers watches alongside a much broader range of military, tactical, work, and outdoor gear. Watch listings on the site have included the Rothco Military Style Quartz Watch, the Aquaforce Marines Watch, and the Aquaforce Combat Watch.
Rothco says most orders ship from its New York headquarters within 24 hours, and a company news post dated May 6, 2025 identifies Ronkonkoma, New York, as its location. The company site also states that a new Rothco.com website launched in May 2025.
find.watches is not an authorized dealer for Rothco.