Rolex links its history to founder Hans Wilsdorf. On its history pages, the company says Wilsdorf founded a timepiece distribution business in London in 1905 and used precise Swiss movements made in Bienne for early wristwatches. Rolex says the brand name was created in 1908. Its history material also says the company moved to Geneva in 1919, and that Montres Rolex S.A. was registered there in 1920.
Rolex documents several milestones in watchmaking on its site. It says a Rolex watch became the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision in 1910. It says the Oyster, described as the first waterproof and dustproof wristwatch, was created in 1926, and that Rolex invented and patented the Perpetual rotor in 1931 as the first self-winding mechanism of its kind. Rolex also says the Datejust was launched in 1945 as the first self-winding waterproof chronometer wristwatch to display the date in a window on the dial.
The official site documents watch families such as Oyster Perpetual, Datejust, Day-Date, Lady-Datejust, Submariner, Cosmograph Daytona, GMT-Master II, Sea-Dweller, Deepsea, Yacht-Master, Yacht-Master II, Explorer, Explorer II, Air-King, Sky-Dweller, 1908 and Land-Dweller. Rolex also ties several lines to specific introductions on its history and collection pages, including the Datejust in 1945, the Submariner in 1953, the GMT-Master in 1955, the Cosmograph Daytona in 1963 and the Sea-Dweller in 1967.
Rolex says it is based in Geneva. Its official site also includes a newsroom and an accessories section alongside its watch collections.
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