Paul Picot states that Société des Montres Paul Picot SA was founded in 1976. The brand says it was established in Le Noirmont in the Swiss Jura by the Italian entrepreneur Mario Boiocchi. Its brand page also says the company began during the quartz-crisis period and presents innovation and creativity as part of its identity.
The site lists several milestones from the brand's early history. It says the company produced the Chrono Vintage in 1976. It also says Paul Picot launched the U-BOOT in 1978 as the first chronograph with a rider to read the time on a bezel. The highlights page further lists the 1989 Le Plongeur B-Type with a sapphire crystal bezel, a 1991 chronograph with patented screw-in pushers, and the brand's sponsorship of the Off-Shore World Championship from 1989 to 1993.
Collections shown on the site include Atelier, Firshire, Gentleman, New Technicum, Méditerranée, C-Type, Yachtman, Paul Mariner III, and Paul Mariner 5. The site also groups watches under Water, Metropolitan, Excellence, and Lady, and individual product pages shown on the site include lines such as Le Plongeur, Paul Mariner, Yachtman, Gentleman Blazer, and Firshire 2 Moon.
The website links Paul Picot with Le Noirmont and lists Société des Montres Paul Picot at Rue Giuseppe Motta 10, CH-6830 Chiasso, Switzerland, in the footer and contact page. The contact page also shows Rue du Doubs 6, CH-2340 Le Noirmont. The site includes a store locator and location pages for retailers and service points.
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