Orient states that its story began in 1950, when Tama Keiki Co., Ltd. started manufacturing wristwatches. In 1951, the company changed its name to Orient Watch Co., Ltd., and launched the Orient Star brand that same year. The brand story page describes Orient as a watch brand born in Japan, and the site says it has been supported as a Japanese wristwatch brand since 1950.
The brand’s milestone material identifies the New Orient as its first mass-production watch. It also documents models such as the Flash, which illuminated the dial with miniature bulbs, the Multi Year Calendar, and the TouchTron, which the site says was the first watch in the world with LED time display activated by touching the case. The milestone page also presents the Cal. 46 series movement from 1971 as a smaller and thinner movement whose magic lever improved winding efficiency, and says its finish and precision were further improved after the merger with Epson.
Orient collections shown on the site include Classic, Contemporary, Sports, and Revival. The product search pages also show mechanisms and display formats such as skeleton, semi-skeleton, chronograph, GMT, moon phase, day and night, day indicator, date indicator, small second, and three-hand models. Within Sports, the site shows lines such as Diver Design, Diver Design 40, Chronograph solar-powered, M-Force, Neo Classic Sports, and Others.
Orient says Seiko Epson Corporation has handled the two brands, Orient Star and Orient, from planning through manufacturing since the 2017 integration. The brand story page says Orient is present in over 70 countries. The site also carries a June 17, 2026 press release stating that, effective July 1, 2026, the standard warranty period for Orient Star and Orient was extended to three years worldwide.
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