Lacoste was founded in 1933 by René Lacoste and André Gillier. On its history page, the company says René Lacoste introduced a flexible, lightweight polo shirt in petit piqué cotton to the tennis court in 1933. The same page says Lacoste became the first brand to feature a logo on its clothing.
The brand’s history page also attributes several later milestones to René Lacoste and the company. It says René Lacoste patented a shock absorber inserted between racket strings in 1960, followed by a steel racket in 1963 that won 46 Grand Slam titles between 1966 and 1978. The same timeline says Lacoste clothing began to be exported around the world in the 1950s, and that the brand later expanded into fragrance, eyewear, leather goods, footwear, and watches. It also says Lacoste revealed its first line of watches at the Basel Watch Fair in 1994.
On Lacoste’s watch retail pages, watch offerings have included automatic watches, chronograph watches, stainless steel watches, leather watches, and Apple Watch straps. Product pages also document named models such as the Boston Stainless Steel Chronograph Watch and the Lacoste.12.12 Automatic Leather Watch. These watches appear within the brand’s broader accessories range.
Lacoste’s corporate site identifies Paris as its headquarters. The same corporate material lists 1,100 stores, 8,200 employees, and operations in 98 countries for 2024. Its history page says Lacoste was acquired by Maus Frères SA in 2012.
find.watches is not an authorized dealer for Lacoste.