Laco traces its watchmaking origin to Lacher & Co., a company founded in 1925. On its history page, the brand states that Lacher & Co., together with Durowe, emerged at the forefront of Pforzheim’s watch factories over time. The same page says Laco continued to manufacture and sell watches despite major disruptions in Pforzheim, and that production grew again after rebuilding in the following years.
The site identifies a documented historical milestone in pilot watches. It states that during the Second World War, Laco was one of five manufacturers that produced watches for pilots of the German Luftwaffe. On its DIN 8330 page, Laco states that its models in that collection meet the requirements of DIN 8330, which it describes as the world’s most demanding standard for pilot watches, and it also states that there is currently no other watch from another manufacturer on the market with an active DIN 8330 certification.
Collections shown on the site include Pilot Watch Original, Pilot Watch Basic, Flieger PRO, DIN 8330 pilot watches, Classics, and Navy watches. The Flieger PRO page describes the line around Stuttgart PRO and Karlsruhe PRO models, with model A or B dials, case sizes of 37 mm, 40 mm, and 43 mm, and Swiss movements offered in Elaboré or Top grade. The Classics page presents Bauhaus-style and reinterpreted classic designs, while the Navy watches page presents maritime watches based on historical designs.
Laco is based in Pforzheim, Germany. The imprint lists the company as Laco Uhrenmanufaktur GmbH, Rastatter Straße 8, 75179 Pforzheim, represented by general manager Uwe Rücker. The site also includes a ProLab collaboration with Circula, and an Edition 100 anniversary model limited to 100 pieces.
find.watches is not an authorized dealer for Laco.