Citizen is a Japanese watch brand with a history of more than a century, according to its official site. The site says Citizen introduced quartz crystal and titanium timepieces and launched its Eco-Drive light-powered watch technology in 1976. Citizen also states that its watches are made in-house.
The brand’s official materials highlight several technical milestones. Its Super Titanium page says Citizen introduced the first titanium watch, the X-8 Chronometer, in 1970. The same page describes Super Titanium as a proprietary material paired with DURATECT surface-hardening technology. Citizen’s About Us page also identifies Eco-Drive as a central part of the brand’s technology.
Collections documented on the site include The CITIZEN, Promaster, ATTESA, and Series8. Product and collection pages also connect ATTESA with titanium processing and state that the line launched in 1987.
Citizen’s official site presents the brand as Japanese and describes its approach to watchmaking in those terms. The site also states that Citizen partnered with Disney in 2018 and offers co-branded collections with Disney, Marvel, and Star Wars.
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