Blancpain traces its origin to 1735, when Jehan-Jacques Blancpain registered himself as a watchmaker in the village records of Villeret. The brand states that it remained family-owned for almost 200 years. Its history page also records later milestones including Frédéric-Louis Blancpain’s workshop upgrades in 1815, the renaming of the business to Fabrique d’horlogerie Emile Blancpain in 1830, Betty Fiechter’s leadership from 1932, and later integration with Frédéric Piguet and the Swatch Group.
Among the milestones documented on the brand site, Blancpain states that the Fifty Fathoms was presented in 1953 as the first modern diver’s watch. The site also says Betty Fiechter became the first female CEO of a leading watchmaking company in 1932. Blancpain’s history and manufacture pages state that Louis-Elysée Piguet transformed an old mill at Le Brassus, and that these workshops are used for complicated watches and Blancpain Artistic Crafts.
Collections shown on the site include Fifty Fathoms, Air Command, Villeret, Ladybird, and Métiers d’Art. The Fifty Fathoms collection page ties that line to the 1953 diver’s watch, and the collections index presents those five families on the site.
Blancpain states in its terms of use that Blancpain SA is located at le Rocher 12, 1348 Le Brassus, Switzerland. The brand’s manufacture pages also state that Le Sentier houses its principal specialized watchmaking activities, including engineering, quality control, production, finishing, movement assembly, and final casing-up. Blancpain also states that La Ferme in Le Brassus is dedicated to high complications and artistic crafts.
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