Fabbrica d'Armi Pietro Beretta traces its origins to October 3, 1526, when Mastro Bartolomeo Beretta of Gardone sold 185 harquebus barrels to the Venice Arsenal, a transaction recorded in a document preserved in the Venetian state archives. Pietro Antonio Beretta (1791–1853) formally registered the company name as Fabbrica d'Armi Pietro Beretta in the early 1800s. In the early twentieth century, Pietro Beretta (1870–1957) introduced modernized manufacturing methods and obtained numerous patents, producing firearms including the 9mm Glisenti Model 1915 and later the Model 92 pistol in 1975. His sons Giuseppe (1906–1993) and Carlo (1908–1984) extended the company's commercial and manufacturing activity into European countries and the United States. Fifteen generations of the Beretta family have led the company without interruption.
Among the company's notable milestones, the SO series was completed in 1933 as the first Italian over-and-under shotgun. The 92FS pistol was selected in 1985 as the official sidearm of all U.S. Armed Forces. In 1923, Italian poet Gabriele D'Annunzio conceived the company motto and the three-arrows symbol that has served as Beretta's official logo since December 20, 1949. Beretta opened its first retail flagship store on Madison Avenue in New York in 1995. Fabbrica d'Armi Pietro Beretta is part of Beretta Holding, based in Luxembourg, established on December 22, 1994. Following the acquisition of Ruag Ammotec in August 2022, the Group reports a turnover of approximately 1.5 billion euros and more than 6,000 employees.
Beretta's product lines have included pistols across the 90 Series, 80 Series, APX, and PX4 families, as well as shotguns spanning the A300, A400, 690, 680, DT, 1301, and Silver Pigeon families, and rifles. The brand also produces clothing and accessories for hunting and shooting sports. Among its merchandise, Beretta has offered a branded automatic watch with canvas strap.
The company's registered headquarters is at Via Pietro Beretta, 18, 25063 Gardone Val Trompia, Brescia, Italy, the same valley where production began in 1526.
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